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The following appeared in the health section of a magazine on trends and lifestyles. People who use the artificial sweetener aspartame are better off consuming sugar, since aspartame can actually contribute to weight gain rather than weight loss. For example, high levels of aspartame have been shown to trigger a craving for food by depleting the brain of a chemical that registers satiety, or the sense of being full. Furthermore, studies suggest that sugars, if consumed after at least 45 minutes of continuous exercise, actually enhance the bodys ability to burn fat. Consequently, those who drink aspartame-sweetened juices after exercise will also lose this calorie-burning benefit. Thus it appears that people consuming aspartame rather than sugar are unlikely to achieve their dietary goals. Discuss how well reasoned... etc.

In this argument the author concludes that people trying to lose weight are better off consuming sugar than the artificial sweetener aspartame. To support this conclusion the author argues that aspartame can cause weight gain by triggering food cravings, whereas sugar actually enhances the bodys ability to burn fat. Neither of these reasons provides sufficient support for the conclusion.